VIHMIRU is a brand for night owls.

For most, staying up late isn't just a choice but a way of life. VIHMIRU understands this and provides premium quality goods that allow you to represent your lifestyle.

Being very particular about how the brand is experienced the decision was made to not let any third party carry VIHMIRU. You will only ever be able to buy goods from the official VIHMIRU online store. However, there may be scope in the future for collaboration with certain stores to provide them with their own in-store exclusives which wouldn't be available to buy anywhere except that particular store.

Creative design for both products and online media is kept in-house; nothing is outsourced as consistency and cohesiveness is a very important aspect of what makes VIHMIRU stand out.

There are no set dates or seasonal releases for product drops. Instead, they happen as and when time and budget allow. Also when bearing in mind that VIHMIRU is a one-man operation you have a better chance of understanding the level of what's involved for one person to pull this all off.

Keep yourself updated with what's going on by checking in on the Blog and don't forget to sign up to Facebook or Twitter to get updates when you're on the move.

VIHMIRU operates under 4 structural devices which are synonymous with owls; Parliament, Aerodynamics, Nocturnality and Predation.

The literary collective noun for a group of owls is a Parliament. VIHMIRU is nothing without its community of night owl customers and fans so taking interest in them and providing excellent customer service is always a top priority.

Strong, steady flows of development and progression. To keep moving forward efficiently and effectively – The fundamentals of Aerodymanics are key to VIHMIRU's success.

Nocturnality is an animal behavior characterized by activity during the night and sleeping during the day. VIHMIRU was born out of that characterisation but for humans with a preference for staying up late.

The interaction where a predator feeds on its prey is described as Predation. This is very much a 'take no prisoners' philosophy as there are lots of brands out there which means VIHMIRU has to be competitive and stay one step ahead.